About the Author
Alfred A. Marcus is the Edson Spence Chair of Strategy and Technological Leadership at the University of Minnesota, Carlson School of Management and the Center for Technological Leadership. He is the author or co-author of many books, including Innovations in Sustainability published by Cambridge University Press; Management Strategy, published by McGraw Hill; Strategic Foresight, published by Palgrave MacMillan; and Big Winners and Big Losers, published by Pearson. His articles have appeared in the Strategic Management Journal, Academy of Management Journal, Academy of Management Review, California Management Review, Business and Politics, Business and Society, and Organization Science, among other places.
His Ph.D. is from ...
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