Acknowledgments
WE BEGAN THINKING ABOUT WRITING a strategy book in 2012, inspired by the many challenges that our clients were facing. Just like today, companies were struggling with more competitive markets and trends that were forcing smaller players out of business and leading bigger players to alter, and even shorten, their strategies. How do you deliberate over five- or ten-year strategies when your markets are being shaken by a bright new technology every six months? How do you stick to a long-term plan when an upstart challenger is doing everything faster, better, and cheaper than you are?
We had answers for these challenges, thanks to decades of research and experience working with organizations in most industries. But writing a book ...
Get The Future of Strategy: A Transformative Approach to Strategy for a World That Won’t Stand Still now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
