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The Fusion Marketing Bible: Fuse Traditional Media, Social Media,&Digital Media to Maximize Marketing by Lon Safko

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18

Filling the Void:

From One Come Many

Are you voracious for video but not fascinated by photos? Bonkers for blogs but not titillated by tweets? Fanatical about Facebook but not emotional about e-mail? You’re not alone.

Most people have preferences about how they consume information and how they communicate with their family, friends, and colleagues. Not everybody is into everything. You’ve all heard about the different styles of learning: visual, auditory, and kinesthetic (tactile). You know them: the brother who will send you 20 text messages a day but won’t pick up the phone and call, or the friend who is posting on Facebook every night until ...

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