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The Fusion Marketing Bible: Fuse Traditional Media, Social Media,&Digital Media to Maximize Marketing by Lon Safko

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17

Understanding the Sales Funnel:

Just Being There

I am constantly reminded by my clients and conference attendees how much they need to better understand the importance of the “sales funnel.”

The sales funnel is a graphic representation of what goes on in the minds of repeat customers and prospects as they go through the buying cycle, from first becoming aware that they may need your product or service right down to the moment when they decide to purchase it. The better you understand this process, the more effective you will be at determining your specific strategies and which particular tool set you should engage.

The time it takes for your ...

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