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The Fusion Marketing Bible: Fuse Traditional Media, Social Media,&Digital Media to Maximize Marketing by Lon Safko

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16

The Psychology Behind the Technology:

We’re All Drug Pushers

We are all voyeurs, eavesdroppers, and drug pushers. That’s what makes YouTube, Flickr, and blogs so popular, and it’s why they often go “viral.” People love to share and to sneak a peek at what you do when they aren’t around.

When you overhear something that you think you shouldn’t, or when you are on YouTube, Face-book, or Flickr and you see pictures of your long-lost ex-girlfriend from high school weighing in at 350 pounds and covered in tattoos, or see your long-lost ex-boyfriend with no teeth out on parole again, or even see pictures of yourself at your last conference, you have ...

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