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The Fusion Marketing Bible: Fuse Traditional Media, Social Media,&Digital Media to Maximize Marketing by Lon Safko

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15

Conversion Strategy First:

Tactics, Tools, and Microstrategies

Every business plan, campaign, or project comes down to objectives, tactics, and tools, which lead to strategies. To conceive, develop, and implement a sound Fusion Marketing plan that will be successful, you have to have those critical components.

The order of execution may vary depending upon the person who is developing the plan. Some people do better by looking at lots of tools and asking themselves, “How can I use these tools to accomplish my goals, and which ones do I use?” Others may look at proven tactics to determine which ones can best be applied to their goals. Still ...

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