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The Fusion Marketing Bible: Fuse Traditional Media, Social Media,&Digital Media to Maximize Marketing by Lon Safko

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14

The Five Steps to Fusion Marketing Success

The Five Steps to Fusion Marketing Success is based on what I learned from writing Part 2 of The Social Media Bible. While I was writing that book, I was asked, “Now that we know what the social media tools are, how do we actually apply them?” I wanted to address that question again in this book because of its importance to your ability to implement a successful Fusion Marketing plan.

We’ve covered several of the critical concepts of the five steps in previous chapters, such as applying COCA (cost of customer acquisition) and the Trinity of Social Media. In this chapter, I will discuss each step in ...

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