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The Fusion Marketing Bible: Fuse Traditional Media, Social Media,&Digital Media to Maximize Marketing by Lon Safko

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13

Moving from 2D to 3D:

Exponential Opportunities

Now we can take all of these media Wheel concepts and bring them together at an entirely different level—a new dimension, a third dimension (see Figure 13-1). Whether you use the free Safko Wheel Marketing Tool Kit download (which you get as the owner of this book), use one of the more sophisticated Safko Wheels (offered for sale online), or just make a Safko Wheel yourself, you are going to want to capture everything you’ve learned while you were going through this process of creating individual Wheels and discovering those new as sociations.

By actually building the individual Wheels, you will ...

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