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The Fusion Marketing Bible: Fuse Traditional Media, Social Media,&Digital Media to Maximize Marketing by Lon Safko

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12

Take It to the Limit:

“Going Fractal”

Fractals

Another application of this Wheel is what I call “going fractal” or “fractal fusion.”

A fractal is a mathematical equation that produces an image such that, no matter how far you drill down (or up), the original image continually reappears (such as the image in Figure 12-1). You’ve seen them, but you may not have known that they are called fractal images.

Figure 12-1 A Fractal Image

A fractal, or the Mandelbrot set, is a field first investigated by the French mathematicians Pierre Fatou and Gaston ...

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