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The Fusion Marketing Bible: Fuse Traditional Media, Social Media,&Digital Media to Maximize Marketing by Lon Safko

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9

Revealing the Trinity of Social Media:

The Big Three

The landscape of social media tools can be daunting to most of us. In The Social Media Bible, I grouped the tools into 20 different categories, and it took more than 800 pages to define them all. So the question is, how do we decide which tools to use? The answer is simple: the Trinity of Social Media. If at first you simply focus on the Trinity—blogging, microblogging, and social networks—you will have a command of nearly 90 percent of everything you need to be doing in social media marketing (see Figure 9-1).

Trinity, Part 1: Blogging

Let’s begin with the first part of the Trinity of Social ...

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