Traditional and Digital Integration:
We can sell our goats with print ads; we can sell our goats using Facebook and Twitter; we can put our goats on the back of our business cards. We have a lot of tools at our disposal, both traditional and digital-social. And we have the ability to make connections between and among all of them.
The Wheel in Figure 7-1 presents the top 20 categories in traditional media marketing and the 20 digital-social media categories detailed in The Social Media Bible. Take a moment to see how many connections and reverse connections you can make among these 40 categories. Can ...