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The Fusion Marketing Bible: Fuse Traditional Media, Social Media,&Digital Media to Maximize Marketing by Lon Safko

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5

Social Media and Digital Marketing:

Word of Mouth ... at the Speed of Light

In this chapter, we will use the Safko Wheel to create a diagram using only social media.

Throughout this book, I will use the terms digital media and social media interchangeably, but they are subtly different. We can combine these two similar sets of digital categories, digital marketing and social media marketing, into the category social media marketing, as I did in The Social Media Bible.

Digital media has been around for about 15 years in the form of web pages and e-commerce web sites. As detailed in The Social Media Bible, digital media also includes categories ...

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