O'Reilly logo

The Fusion Marketing Bible: Fuse Traditional Media, Social Media,&Digital Media to Maximize Marketing by Lon Safko

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

4

Interconnection:

Traditional Media Revelation

As you saw in the previous chapter, we took the top 20 traditional media marketing tools (campaigns) we use to generate sales, which increase revenues. We’ve all seen them before, nothing new here. In the previous chapter, just by arranging your traditional marketing tools in a two dimensional diagram, this Safko Wheel allowed you to begin seeing relationships between and among campaigns, such as their ability to carry the same message or theme in ways that are symbiotic.

For example, a billboard introduces a new product and creates some brand awareness. Radio increases that awareness and adds customer ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required