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The Fusion Marketing Bible: Fuse Traditional Media, Social Media,&Digital Media to Maximize Marketing by Lon Safko

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2

The Evolution of Marketing:

How We Got Here

Ever since we were cavemen trying to exchange a bear claw for a seashell, we have been trying to convince others that the exchange we want will benefit them as well: you can never have too many bear claws, you never know when an extra bear claw will come in handy, and they make perfect gifts, too! That’s marketing and sales.

As a society, we continued to market and develop our marketing message until we were selling goats atop a rock in the desert 6,000 years ago. We would bark out, broadcast (push) a message to the passing crowds explaining why our goats were better than the herder’s down the trail. ...

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