The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

ACKNOWLEDGMENTS

To write a book takes a village. I may have typed the original keystrokes, but there were dozens of people who contributed their varied talents to making this project a success. Writing a book is like building a house. There are dozens of subcontractors, from concrete workers to roofers, plumbers to carpenters, and electricians to painters, but it’s the architect who always gets all the credit.

Creating The Fusion Marketing Bible took more than a year and a half of hard work, insights, late nights, and lost weekends. Most of all, it took passion—passion for marketing, passion for editing, and passion for getting it right.

Social media has run its course. There may have been more books written on social media during the past five ...