The FT Essential Guide to Writing a Business Plan, 2nd Edition

Preface

You need a backer for your business? You need a business plan.

Don’t know where to start? Congrats, you’ve come to the right place. Let this book be your guide in crafting a plan that will meet your backer’s concerns.

This is the second edition of this book. The first, launched in 2011, met with a gratifying response – from entrepreneurs, managers, employees, consultants, academics and students.

They liked the style, the approach, the tools and the case studies. But, most of all, they liked the perspective.

This book is written from the perspective of the backer. It guides you all the way through to addressing the issues that are likely to concern your backer.

It urges you to tailor every word, every number, every fact, every assertion ...