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The Fourth Wave by Susan E. Mehrtens, Herman Maynard

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SIXThe Corporationas Community

CORPORATE COMMUNITY

The Second WaveEmployees, separated byinterpersonal barriers

The Third WaveEmployees and their families,with interpersonal barriersincreasingly let down

The Fourth WaveEveryone whose life is touched,unified and fully opento one another

 

A HOST OF ISSUES—environmental, urban, ethnic, and feminist—is forcing contemporary culture to devalue traditional Western individualism in favor of more appreciation of people as members of groups (Bellah et al. 1985, 1991). The contemporary geist now recognizes the tremendous benefits—to both individuals and to the corporate bottom line—of a strong sense of community. The very word “community” falls freely from the lips of such varied figures as President Clinton ...

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