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The Fourth Wave by Susan E. Mehrtens, Herman Maynard

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FOURCorporate WealthRedefined

CORPORATE WEALTH

The Second WaveTangible assets

The Third WaveTangible and intangible assets

The Fourth WaveMostly intangible assets,emphasizing the quality of life

 

THE NEED TO REDEFINE corporate wealth is a consequence of the corporation’s moving out of its current parochial and Second Wave view of itself and its role in the world into the larger Third and Fourth Wave roles we described in the previous chapter. As business assumes increasing responsibility for the whole, new definitions of wealth will be created, ownership will be reconfigured, assets will increase in variety, and new ways of measuring performance will be adopted.

New Definitions of Wealth

Wealth in the Second Wave is defined as physical assets ...

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