The Second WaveWe are separate and must compete
The Third WaveWe are connected and must cooperate
The Fourth WaveWe are one and choose to cocreate
IN HIS BOOK The Third Wave Alvin Toffler (1980), introduced the concept of history as a succession of rolling waves of change. This concept holds powerful imagery—a wave building as changes in values, beliefs, and behaviors accumulate and spread in and among societies, cresting as change becomes sufficiently deep and wide to be unstoppable, crashing down to sweep away what lies in front, and then receding with the transformation of society. Waves can collide, representing the conflict of different worldviews. When the newest one prevails, one phase of civilization ...