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The Fourth Wave by Susan E. Mehrtens, Herman Maynard

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EXECUTIVE SUMMARYToward a NewBusiness Era

OUR SOCIETY, facing momentous challenges in the closing years of the twentieth century, needs visions of the future so attractive, inspiring, and compelling that people will shift from their current mind-set of focusing on immediate crises to one of eagerly anticipating the future—a future where the health and well-being of the earth and its inhabitants is secure.

In this book we create such visions for the world of business. We focus on business for two reasons. First, it is arguably the most powerful institution of our society and the major force affecting world conditions. Second, individual business corporations will survive only if they undergo a major shift to address individual and societal needs ...

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