Video description
Robin Williams, author of The Non-Designer’s Design Book, is beloved and respected worldwide for her frank, funny, down-to-earth method for teaching design fundamentals. In The Four Principles of Great Design Learn by Video, Robin brings those teachings to video for the first time. In this three-hour course, you’ll learn how to effectively use contrast, repetition, alignment, and proximity (C.R.A.P.) to create professional-looking brochures, ads, business cards, and more. Robin explains these core design concepts in the context of real-world design projects that anyone from non-designers to budding professionals can use to gain a solid understanding of what makes great graphic design.
Table of contents
-
The Principle of Proximity
- Welcome 00:01:06
- The Principle and Purpose of Proximity 00:07:29
- Intellectual and Visual Connections 00:05:39
- Transform the Communication 00:06:27
- Put it into Practice 00:02:30
-
The Principle of Alignment
- The Principle and Purpose of Alignment 00:04:28
- Alignment: Choose One 00:03:44
- Centered Alignments 00:04:37
- Communicating with Alignment 00:10:29
- The Strength of the Line 00:03:26
- Break the Alignment 00:01:53
- Put it into Practice 00:02:16
-
The Principle of Repetition
- The Principle and Purpose of Repetition 00:05:07
- Identifying Repetitive Elements 00:06:42
- Unity with Variety 00:05:56
- Ignoring Repetition 00:01:59
- Put it into Practice 00:01:17
-
The Principle of Contrast
- The Principle and Purpose of Contrast 00:03:29
- Clarify the Communcation 00:07:32
- Concordant Design 00:02:07
- Conflicting Design 00:02:18
- Emphasize the Contrasts 00:07:35
-
The Principle of Contrast with Type
- Categories of Type for Contrast 00:11:50
- Combining Typefaces 00:04:40
- Contrast with Size or Weight 00:03:53
- Contrast with Caps or Italic 00:03:49
- Contrast with Direction or Color 00:06:54
- Put it into Practice 00:00:58
-
The End Matter
- The Design Process 00:10:13
- Resources 00:03:24
- Put it All Together 00:03:51
Product information
- Title: The Four Principles of Great Design: Learn by Video
- Author(s):
- Release date: November 2014
- Publisher(s): Pearson
- ISBN: 013399256X
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