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alt Competencies

What special skills, know-how, and experience does your company (or your value network) possess?

How could you deploy these competencies in completely new ways or new contexts to expand the boundaries of your business model?

What competencies from outside the company (or value network) could be combined with your own resources to create new opportunities for growth?

alt Assets

What strategic assets—i.e., technology, infrastructure, data—does your company (or your value network) currently own?

Can you imagine alternative uses or industry settings for these assets that would create significant new value for customers?

What opportunities might arise if you could leverage certain assets from other companies and add them to your own business model?

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