INDEX
A
Act of Creation, The (Koestler), 248
AgustaWestland, 114–115
Alberti, Leon Battista, 13, 28
Alcohol Free Shop, 186
Alexander, Susan Rice, 113
Allen, Paul, 130
All Things Digital (2013), 108
Amazon
creativity and, 233
Harnessing Trends and, 134–136, 146
Leveraging Resources and, 160–161, 168
power of patterns and, 64
Understanding Needs and, 181, 198
amputation, alternative treatments and, 37
Anderson, Chris, 106
Andreasen, Nancy, 50
Andreessen, Mark, 134
Android (Google), 126
Android Wear (Google), 147–148, 156–157
animation, of films, 138
Apple
Challenging Orthodoxies, 92, 93, 104
Harnessing Trends, 120–121, 126, 130, 137–141, 146
Leveraging Resources, 160, 174
power of patterns and, 84
Understanding Needs, 183, 198, 199
Applied Imagination (Osborn), 229
Arasse, Daniel, 31
Archimedes Principle, 204–207, 249
Architectura, De (Vitruvius), 27
architecture, Brunelleschi and, 24–28
Art of Insight, The (Kiefer, Constable), 244
Art of Thought, The (Wallas), 226–227
Art through the Ages (Gardner), 31
assets
exploiting underutilized assets, 168–169
as resources, 152, 159
See also Leveraging Resources
association, insight and, 238, 246–247
Audi, 187
automaticity, 69
automation addiction, 81
automobiles
air conditioning in, 187
smart, 144
B
Baldwin, Neil, 216
Ballmer, Steve, 131
banking industry, 145–146
Barnes & Noble, 135
BASF, 173
batteries, for mobile devices, 114, 198–199
Beats by Dre, 104
Beats Electronics, 199
Bell, Alexander Graham, 221
Besso, Michele, 211
Bezos, Jeff, ...
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