The Four Lenses of Innovation: A Power Tool for Creative Thinking

ABOUT THE AUTHOR

Rowan Gibson is widely recognized as one of the world’s foremost thought leaders on business innovation. The media have labeled him “Mr. Innovation,” “the Innovation Grandmaster,” “the W. Edwards Deming of innovation,” and “a guru among the gurus.” He is the author of two internationally bestselling books—Rethinking The Future and Innovation to the Core—which have been published in a total of 25 languages.

Over the last two decades, Gibson’s international clients have included some of the world’s largest and most successful companies. He teaches them how to seize new growth opportunities, create new markets, and even transform entire industries by recalibrating their management systems around the paradigm of innovation.

As one of today’s most in-demand public speakers, Rowan Gibson has delivered keynote speeches, public seminars, and multiday innovation master classes in 60 countries around the world. In addition to his bestselling books, he has also authored numerous business articles, columns, and blogs, which have been read all over the globe. He has been interviewed frequently on television and radio, as well as online and in the international press. His media appearances include Forbes, CNN, BusinessWeek, Harvard Business Review, and BBC World.

Rowan Gibson is founder and President of Imagination Bridge, the global innovation consultancy, and cofounder of Innovation Excellence—the world’s most popular innovation website. The portal, which builds on an international ...