Foreword
In the world of neuroscience, to which I’ve devoted the last ten years of my life, big ideas can change the structure and functioning of your brain in extraordinarily positive ways. And when you communicate your big ideas—and the values they embrace—to other people, you change their brain as well. Perhaps most importantly, when you bring your deepest values and new ideas into your work and business, you can begin to transform the world. Values like love, compassion, integrity, and trust can build stronger relationships among lovers, friends, and colleagues.
But you must do so consciously, and you must do so on a daily basis. That is why, each year, I ask my Executive MBA students who are enrolled in my NeuroLeadership class the following ...
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