CHAPTER 2

Financial Intelligence

Reinvest in Yourself and Your Business

The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function.

— F. Scott Fitzgerald

Financial Intelligence, which I also call Financial Transformational Intelligence, utilizes special strategies and certain aspects of brain biology to optimize the insights you generate while looking at your organization’s financial data. This approach, which also quiets the unconscious patterns of thinking that keep you from seeing as clearly as possible, helps you see new opportunities, which lead to new decisions. You can then create new initiatives that align with your organization’s mission, strategic ...

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