Section I. The Beat Goes On
Two of the stated reasons for a new edition of Bottom of the Pyramid are to demonstrate that the early efforts made by companies using this are sustainable, and that new efforts can continue to be made.
The Jaipur Rug case story confirms the latter as it illustrates how a company can benefit the poor by connecting them with global markets. Jaipur Rugs makes this connection by building and orchestrating a global supply chain on a massive scale—one focused on developing human capability and skills at the grassroots level, providing steady incomes for rural men and women in the most depressed parts of India and connecting them with markets of the rich, such as the United States. More than 40,000 contract workers spread ...
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