Part V. Video Clips

Jaipur Rugs

Casas Bahia

CEMEX

Annapurna Salt

Hindustan Lever Limited

Jaipur Foot

Aravind Eye Care

ICICI Bank

ITC e-Choupal

EID Parry

Voxiva

E+Co/Tecnosol

Andhra Pradesh

These videos are available on the book’s CD and online at www.whartonsp.com/Prahalad. They include engaging success stories from the bottom of the pyramid, filmed on location in India, Peru, Mexico, Brazil, and Venezuela.

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