Part IV. Case Studies and CEO Comments
• Jaipur Rugs: Connecting Rural India to Global Markets (New)
• Casas Bahia: Retail for the Poor
• Hindustan Unilever: Lifebuoy Soap
• Hindustan Unilever: Iodized Salt (Annapurna Salt)
• Jaipur Foot: Prosthetics for the Poor
• Aravind Eye Care: The Most Precious Gift
• ICICI: Financial Services for the Poor
• ITC e-Choupal: Technology for the Poor
• Voxiva: Health Alerts for All
In this section, we present detailed case studies of successful innovations at the BOP. These cases span a wide range of industries—health care, financial services, housing, energy, personal care, and agriculture. Each case details innovations in business models. They represent ...
Get The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.