Part II. The Original Text of the Book
Chapter 1 • The Market at the Bottom of the Pyramid
Chapter 2 • Products and Services for the BOP
Chapter 3 • BOP: A Global Opportunity
Chapter 4 • The Ecosystem for Wealth Creation
Chapter 5 • Reducing Corruption: Transaction Governance Capacity
Chapter 6 • Development as Social Transformation
The objective of this section is to build a framework for poverty alleviation. We start with a simple proposition. If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value-conscious consumers, a whole new world of opportunity can open up. Four billion poor can be the engine of the next round of global trade and prosperity. They can be a ...
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