Unilever
Doing Good, Doing Well
“Doing business responsibly and successfully—or, if you prefer, doing good and doing well—are two sides of the same coin.”
—Patrick Cescau, speaking at Business as an Agent of World Benefit,Cleveland, Ohio, October 2006
Corporate philanthropy enjoys a long and proud history. Unilever should know. And today, making charitable donations and supporting community activities remains an important way in which businesses can help to address social challenges. But in recent decades, the agenda has moved on, significantly. There is growing recognition that companies’ responsibility to society at large goes well beyond making philanthropic gestures—no matter how generous. Social responsibility and environmental sustainability ...
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