GlaxoSmithKline
C.K.’s book The Fortune at the Bottom of the Pyramid has been a catalyst, enabling us to look at our business in the Emerging Markets in new ways. In fact, unleashing the opportunity with this new emerging consumer class has become one of our four main growth strategies.
The case studies, and videos in particular, really helped inspire my management team—illustrating the opportunity and the importance that technology could play in delivering solutions for consumers at the Bottom of the Economic Pyramid.
GlaxoSmithKline markets a wide-range of consumer health-care brands in the Emerging Markets. Historically, many of these brands have been comprised of products that were developed with the Western consumer in mind, and as such, ...
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