The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition

The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition

by C. K. Prahalad
Released August 2009
Publisher(s): Pearson
ISBN: 9780137042029

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Book description

Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.

Table of contents

  1. Title Page
  2. Copyright Page
  3. Contents
  4. Praise for The Fortune at the Bottom of the Pyramid
  5. Preface
  6. Guide to Readers
  7. About the Author
  8. Part I. Private Sector and Poverty: Progress During 2004-2009
    1. New Introduction: Private Sector and Poverty: Progress During 2004-2009
  9. Part II. The Original Text of the Book
    1. 1. The Market at the Bottom of the Pyramid
    2. 2. Products and Services for the BOP
    3. 3. BOP: A Global Opportunity
    4. 4. The Ecosystem for Wealth Creation
    5. 5. Reducing Corruption: Transaction Governance Capacity
    6. 6. Development as Social Transformation
  10. Part III. CEO Reactions to the Concept and the Book
    1. Microsoft
    2. Bharti Airtel—Empowering the Villages of India
    3. Reuters Market Light and The Fortune at the Bottom of the Pyramid
    4. Royal DSM
    5. ING
    6. GlaxoSmithKline
    7. Unilever
    8. Philips Electronics—Improving Health and Well-Being at the Base of the Pyramid
    9. University of Maastricht
    10. Acumen Fund
  11. Part IV. Case Studies and CEO Comments
    1. Jaipur Rugs: Connecting Rural India to Global Markets
    2. Casas Bahia: Retail for the Poor
    3. CEMEX: Homes for the Poor
    4. Hindustan Unilever: Lifebuoy Soap
    5. Hindustan Unilever: Iodized Salt (Annapurna Salt)
    6. Jaipur Foot: Prosthetics for the Poor
    7. Aravind Eye Care: The Most Precious Gift
    8. ICICI: Financial Services for the Poor
    9. ITC e-Choupal: Technology for the Poor
    10. Voxiva: Health Alerts for All
    11. E+Co: Energy for Everyone
    12. Biographies of the Researchers and Writers of the Success Case Studies from The Fortune at the Bottom of the Pyramid
  12. Part V. Video Clips
  13. Section I. The Beat Goes On
    1. Jaipur Rugs: Connecting Rural India to Global Markets
  14. Section II. The Market at the Bottom of the Pyramid
    1. Casas Bahia: Fulfilling a Dream
    2. CEMEX: Innovation in Housing for the Poor
  15. Section III. Known Problems and Known Solutions: What Is the Missing Link?
    1. The Annapurna Salt Story: Public Health and Private Enterprise
    2. Selling Health: Hindustan Lever Limited and the Soap Market
  16. Section IV. Known Problems and Unique Solutions
    1. Jaipur Foot: Challenging Convention
    2. The Aravind Eye Care System: Delivering the Most Precious Gift
  17. Section V. Known Problems and Systemwide Reform
    1. ICICI Bank: Innovations in Finance
    2. The ITC e-Choupal Story: Profitable Rural Transformation
    3. The EID Parry Story
  18. Section VI. Scaling Innovations
    1. The Voxiva Story
    2. Innovations in Energy: E+Co’s Investment in Tecnosol
  19. Section VII. Creating Enabling Conditions for the Development of the Private Sector
    1. Citizen Centricity: E-Governance in Andhra Pradesh
  20. Index
  21. Wharton School Publishing

Product information

  • Title: The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition
  • Author(s): C. K. Prahalad
  • Release date: August 2009
  • Publisher(s): Pearson
  • ISBN: 9780137042029