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The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits by C. K. Prahalad

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Chapter . Health Alerts for All

 

“We were able to get started because we raised money from people who thought what we were doing was important to the world and also thought there was a business.”

 
 --Paul Meyer

Over the past two decades, the spread of new diseases such as HIV/AIDS, severe acute respiratory syndrome (SARS), hepatitis C, and dengue haemorrhagic fever, as well as outbreaks of traditional diseases such as typhus and diphtheria, has generated a renewed awareness of the global threats posed by infectious diseases. Indeed, infectious diseases, such as cholera, meningococcal disease, and measles, cause 63 percent of all childhood deaths and 48 percent of premature deaths. About 300 million people have acute cases of malaria, 90 percent ...

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