Part II. Innovative Practices at the Bottom of the Pyramid
In this section, we present detailed case stories of successful innovations at the BOP. These cases span a wide range of industries—health care, financial services, housing, energy, personal care, and agriculture. Each case details innovations in business models. They represent a wide variety of country settings: Peru, Brazil, Mexico, and India.
Global firms, large domestic firms, nongovernmental organizations (NGOs), and startups are all represented. This collection of cases is intended to demonstrate that the opportunities for innovation at the BOP are not limited to a locale, an industry, or a certain type of business entity.
These stories of innovation were written with three goals in ...
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