5.6. Question 4: WHAT ARE OUR RESULTS?

Judith Rodin

Peter Drucker wrote nearly fifteen years ago that the "most exciting" development in his half century of work with non-profits was that they had begun to talk not of needs but of results. This was progress of a very important sort—and Drucker, typically, understated his own role in helping inspire the change.

Drucker's explication of Question 4 clearly and cogently lays out some of the most important subordinate questions in the evaluation of outcomes in the nonprofit sector: What are the prerequisites for our success? How do our partners and beneficiaries experience our work? What are our qualitative as well as quantitative goals? How do we define our results? Do we have the courage to admit ...

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