9.3. QUESTION 3: WHAT DOES THE CUSTOMER VALUE?
As you work through the overarching question "What does the customer value?" consider the following additional questions— they may help you find the answers you seek:
What do our customers value?[]
Think about value in terms of what your organization does that fills a specific need, provides satisfaction, or offers a benefit to your primary customers that they do not receive from another source. For each group of primary customers ... briefly describe what each values about your organization.[]
Think about value in terms of what your organization does that fills a specific need, provides satisfaction, or offers a benefit to your secondary customers that they do not receive from another source. For ...
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