9.1. QUESTION 1: WHAT IS OUR MISSION?
As you work through the overarching question "What is our mission?" consider the following additional questions—they may help you find the answers you seek:
What are we trying to achieve?[]
What is your organization's current understanding of the organization's mission?[]
What is your organization's reason for being?[]
Why do you do what you do?[]
For what, in the end, do you want to be remembered?[]
What are the significant external or internal challenges, opportunities, and issues?
What significant challenges is the organization facing—changing demographics, legislation or regulations, emerging technologies, competition?
What significant opportunities are presenting themselves—partnerships and collaborations, ...
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