2.4. KEEP THINKING IT THROUGH
Keep the central question What is our mission? in front of you throughout the self-assessment process. Step by step you will analyze challenges and opportunities, identify your customers, learn what they value, and define your results. When it is time to develop the plan, you will take all that you have learned and revisit the mission to affirm or change it.
As you begin, consider this wonderful sentence from a sermon of that great poet and religious philosopher of the seventeenth century, John Donne: "Never start with tomorrow to reach eternity. Eternity is not being reached by small steps." We start with the long range and then feed back and say, "What do we do today?" The ultimate test is not the beauty of the ...
Get The Five Most Important Questions: You Will Ever Ask About Your Organization now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
