The Five Most Important Questions: You Will Ever Ask About Your Organization

FOREWORD

It is often said that the simple questions are the hardest to answer. But how could this be? Doesn't logic tell us that simple questions should also be the easiest to answer? No. Simple questions can be profound, and answering them requires us to make stark and honest—and sometimes painful—self-assessments. We do a great disservice to our organizations—whether business, nonprofit, or public sector—and to our customers and to ourselves if we do not ask these five simple yet profound essential questions first posed by Peter F. Drucker.

As Peter Drucker said in the first edition of The Five Most Important Questions You Will Ever Ask About Your Nonprofit Organization, "The most important aspect of the Self-Assessment Tool is the questions ...