6.4. FIVE ELEMENTS OF EFFECTIVE PLANS
Abandonment: The first decision is whether to abandon what does not work, what has never worked—the things that have outlived their usefulness and their capacity to contribute. Ask of any program, system, or customer group, "If we were not committed to this today, would we go into it?" If the answer is no, say "How can we get out—fast?"
Concentration: Concentration is building on success, strengthening what does work. The best rule is to put your efforts into your successes. You will get maximum results. When you have strong performance is the very time to ask, "Can we set an even higher standard?" Concentration is vital, but it's also very risky. You must choose the right concentrations, or—to use a military ...
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