ABOUT THE CONTRIBUTORS
Jim Collins is one of the greatest thought leaders of his generation. He is a student and teacher of enduring great companies—how they grow, how they attain superior performance, and how good companies can become great companies. He is the author of such business classics as Good to Great and Built to Last and the monograph Good to Great and the Social Sectors. Visit his Web site at www.jimcollins.com.
Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago and the coauthor with Nancy Lee of the book Corporate Social Responsibility: Doing the Most Good for Your Company and Cause. Visit the Kotler Marketing ...
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