Eleven. Social Media

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There’s an entire world of free marketing out there: social media. By connecting to others, sharing your life, and growing your followers, you can get to the point of earning the right to market yourself on social media. This chapter contains some of my favorite social media tips, which will help you grow your fan base and use social media to increase revenue.

186 Avoid Overload

Don’t overload your readers with images in your blog posts. If you have 20 great images and 3 amazing images, just post the 3. You don’t want to overwhelm your viewers with too much to look at, because everything will get watered down as they scroll, ...

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