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The Five-Minute Fix: 200 Tips for Improving Your Photography and Growing Your Business by Dale Benfield

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Nine. Marketing

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I often say that even if you are the best photographer in the world in terms of creativity and being able to set your camera perfectly, if nobody ever hears about you, you won’t be in business long. Most photographers who own their own photography business wear the marketing hat too. If you’re in that category, these tips are for you. If you’re lucky enough to have a marketing team for your business, pass these tips on to them.

144 Be Searchable

When you write the text, headlines, and even photo captions and titles for your blog, make sure you’re including searchable terms. For example, when I photograph a wedding that has a vintage ...

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