Margaret Peake’s Office, 7 Years Earlier

For several minutes, Carl Ritchie has been fighting off repeated attacks from his buyer. Margaret Peake wants a 3% price discount. Carl Ritchie again repeats, “I cannot agree to such terms with you, it’s impossible.”

However, he spots an opening: If he could get an exclusive deal with this customer for that range, the 3% discount would be acceptable to his line management.

“OK, I’ll agree to 3%,” Carl Ritchie interjects suddenly, “but I’d like to sign an exclusive deal for that range.”

Margaret Peake’s face remains impassive.

“Great, thanks for agreeing to the 3% discount. And as for the exclusive deal, I’m certainly not opposed to that idea.”

She then adds, “As you know, I do not have the power to make ...

Get The Five Golden Rules of Negotiation now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.