NOTES
PREFACE
Razor Rave experiment: Scott D. Anthony, The Little Black Book of Innovation: How It Works, How to Do It (Boston: Harvard Business Review Press, 2012), 184–187.
CHAPTER 1
Birth of Twitter: “How Twitter Was Born,” http://www.140characters.com/2009/01/30/how-twitter-was-born/.
New product launch success rate: Scott D. Anthony, “The Planning Fallacy and the Innovator’s Dilemma,” HBR blog network, August 1, 2012, http://blogs.hbr.org/anthony/2012/08/the_planning_fallacy_and_the_i.html.
Percent of venture-backed start-ups that fail to return capital to investors: Deborah Gage, “The Venture Capital Secret: 3 Out of 4 Start-Ups Fail,” Wall Street Journal, September 19, 2012, http://online.wsj.com/article/SB10000872396390443720204578004980476429190.html ...
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