PART I

The First Mile Toolkit

The following chapters build the First Mile Toolkit—a four-step process to manage strategic uncertainty. The chapters that follow describe how to:

• Document an idea to help surface hidden assumptions

• Evaluate that idea from multiple angles

• Focus on the most critical strategic uncertainties

• Test rigorously and adapt quickly

The acronym DEFT serves as an apt reminder that you’ll need to be adroit at handling the unpredictable twists and turns the first mile often involves, which makes a rigorous process that much more important.

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