The Financial Times Guide to Business Start Up 2017/18, 30th Edition

Table of contents

1. Cover
2. Title page
3. Contents
4. Acknowledgements
5. Web site
6. About the author
7. 30 tips for success
8. 1 You and your ideas
9. 2 Less than 100 per cent
10. 3 Who will buy?
11. 4 Are you sure?
12. 5 Timing the jump
13. 6 The business plan
14. 7 Getting ready to start
15. 8 Off the peg
16. 9 Franchises
17. 10 Beating the pirates
18. 11 Names and brands
19. 12 Getting the message across
20. 13 Getting new customers
21. 14 Building customer relationships
22. 15 How to set a price
23. 16 Choosing your workplace
24. 17 Professional back-up
25. 18 Getting the right staff
26. 19 Your rights and duties as an employer
27. 20 Your business and the environment
28. 21 Insurance
29. 22 Forecasting
30. 23 Raising the money
31. 24 Staying afloat
32. 25 Moving ahead
33. 26 Not waving but drowning
34. 27 Keeping the record straight
35. 28 Tax
36. 29 VAT
37. 30 Pensions and retirement
38. What did you think of this book?
39. Index
40. Imprint