The Financial Times Guide to Business Start Up 2016

Table of contents

1. Cover
2. Title page
3. Contents
4. Acknowledgements
5. About the author
6. 1 You and your ideas
7. 2 Who will buy?
8. 3 A spot of coaching
9. 4 Your business identity
10. 5 Are you sure?
11. 6 The business plan
12. 7 Timing the jump
13. 8 Less than 100 per cent
14. 9 Off the peg
15. 10 Franchises
16. 11 Beating the pirates
17. 12 The right name
18. 13 Getting the message across
19. 14 Getting new customers
20. 15 Building customer relationships
21. 16 How to set a price
22. 17 Choosing your workplace
23. 18 Professional back-up
24. 19 Getting the right staff
25. 20 Your rights and duties as an employer
26. 21 Your business and the environment
27. 22 Insurance
28. 23 Forecasting
29. 24 Raising the money
30. 25 Staying afloat
31. 26 Moving ahead
32. 27 Not waving but drowning
33. 28 Keeping the record straight
34. 29 Tax
35. 30 VAT
36. 31 Pensions and retirement
37. What did you think of this book?
38. Appendix: Useful Financial Times article
39. References
40. Index
41. Imprint page