CHAPTER 4

THE ROLE OF GUIDANCE AND ADVICE

‘The investor’s chief problem, and even his worst enemy, is likely to be himself.’

Benjamin Graham, legendary US investor

You probably derive much of your financial knowledge from what you read, hear or see in newspapers, magazines, websites, television and books. The internet gives us fast access to vast amounts of material, whether that is video on demand, discussion forums, social networks or knowledge archives. However, just because there is a lot of information available out there does not mean that it is necessarily accurate, objective or relevant to your situation.

The media is not your friend

The sheer amount of information, vested interests and speed of news, coupled with the huge amount ...

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